Users will soon have a new feature that allows them to reduce the volume of AI-created media appearing in their feeds. This move comes as the platform disclosed that it currently hosts more than 1 billion AI-generated clips.
Pilot Phase and Launch
The new functionality is being tested over the coming weeks before a global rollout. This advancement coincides with a surge in content created by AI, spurred by recent AI video creators.
AI Content on Other Platforms
It has been noted that nearly a tenth of the fastest-growing channels on a popular video site primarily display AI-generated videos. A considerable share of this content is classified as “AI slop”, a label for poor-quality, mass-produced content that is frequently absurd or dreamlike.
Our research shows that many people like content produced via AI tools, from AI artwork to informative clips, and we want to provide users the power to see more or less of that, depending on their own choices,” commented a spokesperson.
Volume and Proportions
TikTok announced that there are presently over a billion videos on its network labeled as made with AI. In total, over 100 m pieces of content are uploaded to the platform daily, making AI content a minor part of its total content library.
Customizing Your Feed
Members will be in a position to decrease or raise the volume of AI content they watch by opening the “manage topic” feature in the platform and selecting the AI content topic. Additional categories that currently be adjusted under the setting encompass news, fashion, aesthetics, and movement.
Content Labeling and Policies
TikTok’s rules oblige users to tag lifelike artificially created content, and it prohibits harmful deepfakes of well-known individuals or critical incidents. Any authentic-looking AI video that is unmarked can be removed under its terms of service.
Furthermore, the app will henceforth apply an “AI-made” watermark to content produced via its built-in AI features, or flagged by an cross-platform project for spotting AI-generated material. This measure is intended to help prevent users from attempting to circumvent the disclosure requirement.
AI Literacy Programs
The platform is additionally introducing a $2m educational fund for specialists and institutions to develop learning resources about using AI responsibly. This initiative will support educational bodies focused on educating coding and technology.
Platform Protection
The platform has justified its moderation strategy, following discussion over intentions to lay off numerous content moderators in the UK. It is set to cut 439 jobs in its trust and safety division in London, with labor groups and online safety experts expressing worry that people are being substituted by automated systems.
A trust and safety lead stated that human moderation would remain essential, but AI can protect employees by filtering out the most harmful content before it is viewed by people. The company announced a 76% decrease in shocking and graphic content seen by safety staff over the past year due to reliance on its automated systems.
We believe it is crucial to combine humans and technology to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we also think it’s highly necessary to limit contact with harmful content as quickly as possible, which is the area in which a significant AI assistance is making a difference operate efficiently.”
